Mr. Willie Cheng


Willie Cheng assumed the Head of People at Asia Miles in December 2016. His primary role is to oversee People functions and develop total solutions across the HR platform. He is responsible for formulating and implementing People strategies and initiatives in alignment with the company’s objectives. Key areas include talent acquisition, development & retention, performance reviews & appraisals, rewards, policies & processes, staff engagement initiatives & activities as well as building and strengthening Asia Miles’ corporate culture.

Willie has over 20 years’ experience within the People spectrum, related to the Swire Group, including John Swire & Sons, Cathay Pacific and Cathay Dragon. He began his career as a Management Trainee with Cathay Pacific Catering Services in 1996.

Willie holds an MSc in Strategic Human Resources Management from Hong Kong Baptist University, as well as Business Administration degree from the Chinese University of Hong Kong and a number of professional coaching and mentoring qualifications, including the Associate Certificate of Coaching.

In his spare time, Willie can be counted upon to say “yes” to team sports and fitness activities, especially badminton, swimming and kick-boxing.

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